Narrow search
Showing 31 - 40 of 56
Cover Image
Knowledgeable uncertainty: Paradox or paradigm?
Palmer, Roger - In: International journal of market research : JMRS ; the … 47 (2005) 6, pp. 577-596
Persistent link: https://www.econbiz.de/10006691534
Cover Image
Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 14-26
Persistent link: https://www.econbiz.de/10008177365
Cover Image
An exploratory case study analysis of contemporary marketing practices
Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169
Persistent link: https://www.econbiz.de/10008256262
Cover Image
Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 14-26
Persistent link: https://www.econbiz.de/10008229464
Cover Image
High-tech, innovative products: identifying and meeting business customers' value needs
Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3, pp. 182-197
Persistent link: https://www.econbiz.de/10008239637
Cover Image
Determinants of Customer Satisfaction in a Multi-Channel B2B Environment
Madaleno, Rita; Wilson, Hugh; Palmer, Roger - In: Total quality management & business excellence : an … 18 (2007) 8, pp. 915-926
Persistent link: https://www.econbiz.de/10007864052
Cover Image
The transaction-relational continuum: conceptually elegant but empirically denied
Palmer, Roger - In: The journal of business & industrial marketing 22 (2007) 7, pp. 439-451
Persistent link: https://www.econbiz.de/10007865517
Cover Image
Determinants of Customer Satisfaction in a Multi-Channel B2B Environment
Madaleno, Rita; Wilson, Hugh; Palmer, Roger - In: Total quality management & business excellence : an … 18 (2007) 7-8, pp. 915-926
Persistent link: https://www.econbiz.de/10007877471
Cover Image
The implications of service-dominant logic and integrated solutions on the sales function
Meunier-FitzHugh, Kenneth Le; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009884986
Cover Image
Information kiosks: the case of the Belgian retail sector
Moerloose, Chantal de; Antioco, Michael; Lindgreen, Adam; … - In: International journal of retail & distribution management 33 (2005) 6-7, pp. 472-493
Persistent link: https://www.econbiz.de/10006424955