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Special issue: mobile customer relationship management
Schierholz, Ragnar (contributor) - 2007
Persistent link: https://www.econbiz.de/10003752554
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Mobile customer relationship management : an exploratory analysis of Italian applications
Valsecchi, Marta; Renga, Filippo Maria; Rangone, Andrea - In: Business process management journal 13 (2007) 6, pp. 755-770
Persistent link: https://www.econbiz.de/10003752556
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Mobile customer relationship management : underlying issues and challenges
Sinisalo, Jaakko; Salo, Jari; Karjaluoto, Heikki; … - In: Business process management journal 13 (2007) 6, pp. 771-787
Persistent link: https://www.econbiz.de/10003752558
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Contextual perceived value? : investigating the role of contextual marketing for customer relationship management in a mobile commerce context
Lee, Thaemin; Jun, Jongkun - In: Business process management journal 13 (2007) 6, pp. 798-814
Persistent link: https://www.econbiz.de/10003752562
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SMS advertising, permission and the consumer : a study
Bamba, Fatim; Barnes, Stuart J. - In: Business process management journal 13 (2007) 6, pp. 815-829
Persistent link: https://www.econbiz.de/10003752565
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Mobilizing customer relationship management : a journey from strategy to system design
Schierholz, Ragnar; Kolbe, Lutz; Brenner, Walter - In: Business process management journal 13 (2007) 6, pp. 830-852
Persistent link: https://www.econbiz.de/10003752570
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Mobile technology in field customer service : big improvements with small changes
Rossi, Matti; Tuunainen, Virpi Kristiina; Pesonen, Marju - In: Business process management journal 13 (2007) 6, pp. 853-865
Persistent link: https://www.econbiz.de/10003752576
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Innovation systems and environmental technologies : cross-sectoral analysis and policy implications
2008
Persistent link: https://www.econbiz.de/10003752951
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Die Zukunft des Mobile Marketing : ein Leitfaden für eine erfolgreiche Umsetzung
Bauer, Hans H.; Dirks, Thorsten; Bryant, Melchior D. - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 3-15). 2008
Persistent link: https://www.econbiz.de/10003753379
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Emotionale Kundenbindung im Mobilfunkmarkt
Bauer, Hans H.; Heinrich, Daniel; Mühl, Johannes C. M. - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 91-108). 2008
Persistent link: https://www.econbiz.de/10003753399