Narrow search
Showing 31 - 40 of 640,344
Cover Image
Examining success factors in the adoption of digital object identifier systems
Park, Sungbum; Zo, Hangjung; Ciganek, Andrew P.; Lim, … - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 626-636
Persistent link: https://www.econbiz.de/10009565571
Cover Image
Understanding digital content marketing
Rowley, Jennifer - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 517-540
Persistent link: https://www.econbiz.de/10003746665
Cover Image
Nutzen der Individualisierung digitaler Medienprodukte : Entwicklung und Anwendung eines Erklärungsmodells
Rauscher, Barbara - 2008
Persistent link: https://www.econbiz.de/10003735360
Cover Image
Strategic success factors for selling content online : which success factors will make Internet content a sustainable and profitable business?
Butscher, Stephan A.; Luby, Frank; Hofer, Markus B. - In: Strategies for generating e-business returns on investment, (pp. 187-208). 2005
Persistent link: https://www.econbiz.de/10002259221
Cover Image
Monetization of digital content : drivers of revenue on Q&A platforms
Ye, Hua; Yang, Xueping; Wang, Xinwei; Stratopoulos, … - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 457-483
Persistent link: https://www.econbiz.de/10012624133
Cover Image
Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
Cover Image
Digital Broadband Content : Mobile Content
2005
Mobile content is increasingly available over mobile platforms and mobile networks. Most common applications are music and games. This study analyses development of mobile digital content value chains and business models, drivers of mobile content dissemination and identifies policy issues.
Persistent link: https://www.econbiz.de/10012443917
Cover Image
Vertical integration and zero-rating interplay : an economic analysis of ad-supported and ad-free digital content
Cho, Soohyun; Qiu, Liangfei; Bandyopadhyay, Subhajyoti - In: Journal of management information systems : JMIS 37 (2020) 4, pp. 988-1014
Persistent link: https://www.econbiz.de/10012414511
Cover Image
Portfoliomanagement im Content Marketing : Einführung in die Wertoptimierung digitaler Inhalte
Weller, Robert - 2019
Persistent link: https://www.econbiz.de/10011991096