Narrow search
Showing 31 - 40 of 582,409
Cover Image
Japan's silver market : creating a new industry under uncertainty
Storz, Cornelia; Pascha, Werner - 2011
Persistent link: https://www.econbiz.de/10009009267
Cover Image
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Cover Image
The glittering silver market : the rise of elderly consumers in Asia
Wong, Yuwa Hedrick- - 2007
Persistent link: https://www.econbiz.de/10004503352
Cover Image
Die Alten kommen : Ansatzpunkte eines demographiegerechten Marketings
Halfmann, Marion; Lehr, Ursula - In: Zielgruppen im Konsumentenmarketing : …, (pp. 31-43). 2014
Persistent link: https://www.econbiz.de/10014573756
Cover Image
The light at the end of the tunnel : marketing to seniors
Hirsch, Peter B. - In: The journal of business strategy 44 (2023) 2, pp. 114-116
Persistent link: https://www.econbiz.de/10014253295
Cover Image
Understanding the older consumer : the grey market
Gunter, Barrie - 1998
Persistent link: https://www.econbiz.de/10013488445
Cover Image
Boomer marketing : selling to a recession resistant market
Chaston, Ian. - 2009
identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st …
Persistent link: https://www.econbiz.de/10014499584
Cover Image
The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian (contributor);  … - 2008
, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10013521033
Cover Image
The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10003637039