The glittering silver market : the rise of elderly consumers in Asia
Yuwa Hedrick-Wong
| Year of publication: |
2007
|
|---|---|
| Authors: | Wong, Yuwa Hedrick- |
| Publisher: |
Chichester : John Wiley |
| Subject: | Zielgruppe | Marketing | Älterer Mensch | Verbraucherverhalten | Asien | Older consumers | Asia | Target marketing | Market segmentation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 166 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-82207-4 ; 978-0-470-82207-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004503352