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The role of friendship in relationship marketing, investigated in the retail service industries

Ahn, Jinwoo; Ock, Jungwon; Greene, Henry; Rho, Taeseok - In: Services marketing quarterly 35 (2014) 3, pp. 206-221

Persistent link: https://www.econbiz.de/10010401582

Relationship marketing in franchising and retailing

Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114

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Antecedents of store loyalty among Chinese customers

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Supplier relationship marketing practices and small retailer performance in South Africa

Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...

Persistent link: https://www.econbiz.de/10012116755