Similar Search Results

Social desirability bias : a neglected aspect of validity testing

King, Maryon F.; Bruner, Gordon C. - 2009

Persistent link: https://www.econbiz.de/10003793807

Combating scale proliferation

Bruner, Gordon C. - 2009

Persistent link: https://www.econbiz.de/10003794135

Assessing progress in advertising-related scale development & usage

Bruner, Gordon C.; King, Maryon F. - In: The journal of applied business research 19 (2003) 2, pp. 97-106

Persistent link: https://www.econbiz.de/10009881273

Social Desirability Bias: A Neglected Aspect of Validity Testing

King, Maryon F.; Bruner, Gordon C. - In: Psychology & marketing 17 (2000) 2, pp. 79-104

Persistent link: https://www.econbiz.de/10006985440

The CAT model : extensions and moderators of dominance in technology acceptance

Nasco, Suzanne A.; Kulviwat, Songpol; Kumar, Anand; … - In: Psychology & marketing 25 (2008) 10, pp. 987-1005

Persistent link: https://www.econbiz.de/10003768754

The role of social influence on adoption of high tech innovations : the moderating effect of public/private partnership

Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-712

Persistent link: https://www.econbiz.de/10003862023

Gadget lovers

Bruner, Gordon C.; Kumar, Anand - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 329-339

Persistent link: https://www.econbiz.de/10003531716

Self-efficacy as an antecedent of cognition and affect in technology acceptance

Kulviwat, Songpol; Bruner, Gordon C.; Neelankavil, James P. - In: The journal of consumer marketing 31 (2014) 3, pp. 190-199

Persistent link: https://www.econbiz.de/10010395522

Marketing scales handbook, Volume 9 : multi-item measures for consumer insight research

Bruner, Gordon C. - 2017 - Library version

The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series provides reviews of 433 measures reported in top marketing...

Persistent link: https://www.econbiz.de/10012682833

Marketing Scales Handbook : Volume 10 : Multi-Item Measures for Consumer Insight Research

Bruner, Gordon C. - 2019 - (LIbrary version)

This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and...

Persistent link: https://www.econbiz.de/10012685973