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ADMOD : an advertising decisio...
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Strategisches Management
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Aaker, David A.
161
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
9
Joachimsthaler, Erich
8
Keller, Kevin Lane
5
Myers, John Graham
5
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4
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3
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3
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2
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2
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ECONIS (ZBW)
88
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45
OLC EcoSci
18
RePEc
7
Other ZBW resources
4
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1
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
2
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
3
Developing business strategies
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000044308
Saved in:
4
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
5
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
6
Developing business strategies
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000649317
Saved in:
7
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
8
Developing effective corporate consumer information programs
Aaker, David A.
- In:
Business horizons
25
(
1982
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003461455
Saved in:
9
How to select a business strategy
Aaker, David A.
- In:
California management review
26
(
1984
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10003461459
Saved in:
10
Organizing a strategic information scanning system
Aaker, David A.
- In:
California management review
25
(
1983
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003461483
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