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Blank Fictions: Consumerism, Culture and the Contemporary American Novel

Patterson, Maurice - In: European Journal of Marketing 36 (2002) 5/6, pp. 733-737

Persistent link: https://www.econbiz.de/10014723435

Uncles, Mark D.; Ellis, Katrina - In: European Journal of Marketing 23 (1989) 3, pp. 57-70

Do consumers buy own labels differently from the branded goods of manufacturers? Contrary to some of the beliefs currently held in the trade, own labels are found to be bought much like brands, and loyalty is only slightly above average. Usually, own labels are just one item in a repertoire:...

Persistent link: https://www.econbiz.de/10014724684

Corporate Codes of Ethics in Large UK Companies: An Empirical Investigation of Use, Content and Attitudes

Schlegelmilch, Bodo B.; Houston, Jane E. - In: European Journal of Marketing 23 (1989) 6, pp. 7-24

Based on a survey of the Times Top 200 companies, the use, content and attitudes of formal corporate codes of ethics in some of the largest British enterprises are empirically analysed. Looking at the rationale for and against the introduction of codes of ethics, a large umber of industry...

Persistent link: https://www.econbiz.de/10014724694

Marketing Planning: Observations on Current Practices and Recent Studies

Griffin, Tom - In: European Journal of Marketing 23 (1989) 12, pp. 21-35

This article is about marketing planning. It is a subject which is ot treated extensively in the literature and is not … planning problems identified by others are introduced and compared with the findings of a field study among 79 practitioners in … the US and 19 other countries. Among the various similarities and differences in planning which were identified, it was …

Persistent link: https://www.econbiz.de/10014724718

The Cyclical Nature of Household Purchases in Informal Markets

McCrohan, Kevin F.; Smith, James D.; Adams, Terry K. - In: European Journal of Marketing 25 (1991) 7, pp. 22-40

This research was designed to reveal the magnitude of continued use of informal suppliers by household consumers as well as the relationship of such use with general market conditions. The results of this study are based on national probability samples of households in the United States which...

Persistent link: https://www.econbiz.de/10014724743

An Empirical Investigation of the Differences between Initiating and Continuing Exporters

Tansu Barker, A.; Kaynak, Erdener - In: European Journal of Marketing 26 (1992) 3, pp. 27-36

Examines the characteristics of small and medium‐sized initiating and continuing exporting firms from Saskatchewan, Canada. As the US is the major trading partner of Canada and most of the initial export activities of Canadian firms are destined for the US markets, the Free Trade Agreement...

Persistent link: https://www.econbiz.de/10014724761

Origins and Early Development of Outdoor Advertising in the United States

Hendon, Donald W.; Muhs, William F. - In: European Journal of Marketing 20 (1986) 5, pp. 7-17

Enumerates the origins and early development of outdoor advertising in the USA, stating that in early times (pre … formidable forces in the media‐starved years back then. Furthers the point that outdoor advertising in the USA evolved at a …

Persistent link: https://www.econbiz.de/10014724803

Eisenhower's Secret Strategy: Television Planning in the 1952 Campaign

Barkin, Steve M. - In: European Journal of Marketing 20 (1986) 5, pp. 18-28

time, with the planning for this done by the TV Plans Board. Posits that Eisenhower's victory was certainly helped a little …

Persistent link: https://www.econbiz.de/10014724804

A Consumer Approach to Branded Wines

Gluckman, Robert L. - In: European Journal of Marketing 20 (1986) 6, pp. 21-35

for international wine and spirits companies ‐ the UK, the USA and Canada. Believes that the greatest body of consumer …

Persistent link: https://www.econbiz.de/10014724808

The Development of American Television as an Advertiser‐supported Medium — as seen by the Contemporary American Press

Berkman, Dave - In: European Journal of Marketing 21 (1987) 8, pp. 14-26

Television became a possible medium for advertising in the late 1930s but its emergence as a major medium dates from 1947. Arguments about the likely effectiveness of television as a source of entertainment attracting large numbers of viewers were coloured by fears of responses to ill‐devised...

Persistent link: https://www.econbiz.de/10014724867