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RFID-gestützte Produktempfehlung im stationären Einzelhandel
Hansen, Torben - 2008
Persistent link: https://www.econbiz.de/10003719591
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Welcome to the new world of merchandising
Friend, Scott C.; Walker, Patricia H. - In: Harvard business review on retailing and merchandising, (pp. 65-83). 2008
Persistent link: https://www.econbiz.de/10003778430
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Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora; Naccarato, Giusepe - In: Journal of retailing and consumer services 17 (2010) 3, pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
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Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Litzinger, Dieter - 1996
Persistent link: https://www.econbiz.de/10000949098
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Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Litzinger, Dieter - 1996
Persistent link: https://www.econbiz.de/10000610641
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New in-store media tools for developing micromarketing programmes
Giannetto, Gaetano - In: The European retail digest : the authoritative guide to … 52 (2006/07), pp. 18-20
Persistent link: https://www.econbiz.de/10003442876
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Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process
Rose, Dan - 2007
Persistent link: https://www.econbiz.de/10003537461
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Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Litzinger, Dieter - 1996
Persistent link: https://www.econbiz.de/10004317889
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Rocket science retailing is almost here : are you ready?
Fisher, Marshall L.; Raman, Ananth; McClelland, Anna Sheen - In: Harvard business review on retailing and merchandising, (pp. 39-63). 2008
Persistent link: https://www.econbiz.de/10003778428