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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
Bailey, Christine; Baines, Paul; Wilson, Hugh; Clark, Moira - In: Journal of marketing management : MM 25 (2009) 3, pp. 227-253
Persistent link: https://www.econbiz.de/10008416609
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The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil; Clark, Moira - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 781-800
Persistent link: https://www.econbiz.de/10007888400
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Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes
Rose, Susan; Clark, Moira; Samouel, Phillip; Hair, Neil - In: Journal of retailing 88 (2012) 2, pp. 308-323
Persistent link: https://www.econbiz.de/10009976887
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Customer service 140 characters at a time: The users' perspective
Canhoto, Ana Isabel; Clark, Moira - In: Journal of marketing management : MM 29 (2013) 5, pp. 522-544
Persistent link: https://www.econbiz.de/10010135401
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Emerging segmentation practices in the age of the social customer
Canhoto, Ana Isabel; Clark, Moira; Fennemore, Paul - In: Journal of strategic marketing 21 (2013) 5, pp. 413-428
Persistent link: https://www.econbiz.de/10010155011
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Modelling the impact of customer-employee relationships on customer retention rates in a major UK retail bank
Clark, Moira - In: Management decision : MD 35 (1997) 3-4, pp. 293-301
Persistent link: https://www.econbiz.de/10006583087
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Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred; Clark, Moira; Wilson, Hugh - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 846-870
Persistent link: https://www.econbiz.de/10009797083
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The philosophical and methodological guidelines for ethical online ethnography
Hair, Neil; Akdevelioglu, Duygu; Clark, Moira - In: International journal of market research 65 (2023) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10014233810
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Relationship marketing for competitive advantage : winning and keeping customers
Payne, Adrian (ed.); Christopher, Martin (ed.);  … - 1995
Persistent link: https://www.econbiz.de/10013530687
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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
Bailey, Christine; Baines, Paul R.; Wilson, Hugh; … - In: Journal of marketing management : MM 25 (2009) 3-4, pp. 227-252
Persistent link: https://www.econbiz.de/10008283587