The PAD-scale has extensively been used in consumer research. Since studies on the impact of store interior color on affective responses are scarce and focussed solely on color hue, neglecting color brightness and saturation, and furthermore only investigated a maximum of four hues, the research...

High and low Need for Closure youngsters were compared on values and self-images related to social self-esteem. In addition, gender differences were researched. Results show that NFCL and gender significantly influence social self-esteem values like eagerness for approval and tranquility,...

On the basis of cognitive interviews and drawing on the belief-sampling model, we introduce the proximity effect model. The model explains the correlation between two items as a function of their conceptual relationship (nonreversed same-construct items, reversed same-construct items, unrelated...

To examine the impact of offline URL advertising, a quantitative study among internet users and non-users is carried out. For internet users, the results reveal a significant impact on each level of the hierarchy of effects. Respondents remembering an offline URL ad are more aware and have a...

The purpose of the current study was to gain more insight in the evaluation of advertisements containing different gender role portrayals (stereotypical/astereotypical) by examining explicit and implicit processes of ad evaluation. The results of two experiments showed an explicit preference for...

We introduce Need for Closure (NFCL) as a potential individual characteristic that can help explain and predict individual differences in engagement in leisure activities. Results show that high (versus low) NFCL youngsters engage more in leisure activities like fun shopping, while low (versus...

This research shows that consumers select a different product when they look down versus up. Because (1) people are accustomed to looking down to process nearby stimuli and to looking up to process distant stimuli, and because (2) perceived distance is linked to concrete versus abstract...

This essay focuses on some of the adverse practices in business research publications. First, business researchers seem to have lost touch with business practice and to narrow the target group to fellow academics only, reducing the production of useful knowledge. Second, the objectives of...