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Marketing communications
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Consumer behaviour
82
Konsumentenverhalten
82
Advertising effects
66
Werbewirkung
66
Belgien
50
Belgium
50
Werbung
40
Advertising
39
Brand management
29
Markenführung
29
Brand image
21
Markenimage
20
Internet marketing
18
Online-Marketing
18
Product Placement
17
Product placement
17
Emotion
15
Marketing management
14
Marketingmanagement
14
Brand
13
Fernsehwerbung
13
Markenartikel
13
Market research
13
Marktforschung
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Television advertising
13
Zielgruppe
12
Marketing
11
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Psychology of advertising
10
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Virales Marketing
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Werbepsychologie
10
Theorie
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Automotive market
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Language
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English
261
Undetermined
94
Dutch
12
Author
All
Pelsmacker, Patrick de
160
Geuens, Maggie
131
Dens, Nathalie
59
De Pelsmacker, Patrick
38
GEUENS, M.
35
Weijters, Bert
32
Vermeir, Iris
23
Janssens, Wim
19
Pelsmacker, Patrick De
18
Cauberghe, Verolien
17
Van Kerckhove, Anneleen
17
Moons, Ingrid
14
Van den Bergh, Joeri
14
Geuens, M.
13
Faseur, Tine
12
Jegers, Marc
10
Purnawirawan, Nathalia
10
Schillewaert, Niels
10
Cuyvers, Ludo
9
Verhellen, Yann
9
PELSMACKER, P. DE
8
Vandecasteele, Bert
8
WEIJTERS, B.
7
Barbarossa, Camilla
6
Brengman, Malaika
6
De Cannière, Marie Hélène
6
FASEUR, T.
6
VERMEIR, I.
6
Vantomme, Delphine
6
Willemé, Peter
6
Avramova, Yana R.
5
De Keyzer, Freya
5
Goos, Peter
5
VANTOMME, D.
5
Viviers, Wilma
5
Adams, Leen
4
Aleksandrovs, Leonids
4
Baumgartner, Hans
4
Behrer, Mattias
4
Daems, Kristien
4
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Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
35
Vlerick Business School
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
9
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
37
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
35
Journal of business research : JBR
29
International journal of advertising : the quarterly review of marketing communications
22
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Vlerick Leuven Gent Management School Working Paper Series
14
Journal of marketing communications
12
Journal of Business Research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of Consumer Research
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
Journal of advertising
2
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
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Source
All
ECONIS (ZBW)
222
RePEc
67
OLC EcoSci
64
USB Cologne (EcoSocSci)
7
Other ZBW resources
7
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361
The Influence of the Self‐Regulatory Focus on the Effectiveness of Stop‐Smoking Campaigns for Young Smokers
ADAMS, LEEN
;
FASEUR, TINEKE
;
GEUENS, MAGGIE
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 275-306
Persistent link: https://www.econbiz.de/10009133197
Saved in:
362
The proximity effect: The role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10008884892
Saved in:
363
Revising the myth of gay consumer innovativeness
Vandecasteele, Bert
;
Geuens, Maggie
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 134-145
Persistent link: https://www.econbiz.de/10008891843
Saved in:
364
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008895426
Saved in:
365
Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance
Faseur, Tine
;
Geuens, Maggie
- In:
Journal of advertising : official publication of the …
35
(
2006
)
4
,
pp. 129-142
Persistent link: https://www.econbiz.de/10008126161
Saved in:
366
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 692-701
Persistent link: https://www.econbiz.de/10009836208
Saved in:
367
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10009893799
Saved in:
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