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date (oldest first)
1
Behavioral and management science in marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
Saved in:
2
Personality research in marketing : a bibliography
Twedt, Dik Warren
(
ed.
)
-
1977
Persistent link: https://www.econbiz.de/10000050848
Saved in:
3
Consumer reactions to direct brand comparisons in advertisements
Golden, Linda Lorraine
-
1975
Persistent link: https://www.econbiz.de/10002462653
Saved in:
4
Readings : marketing and society
Gist, Ronald R.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10003238300
Saved in:
5
Comparative advertising, inoculation theory, and the prevention of attitude change among brand loyal consumers
Abramson, Joseph
-
1978
Persistent link: https://www.econbiz.de/10000054899
Saved in:
6
Marketing models : quantitative applications
Day, Ralph L.
(
ed.
);
Parsons, Leonard J.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000576737
Saved in:
7
Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.
;
Bush, Alan J
;
Davis, Robert A.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
Saved in:
8
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
9
I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob
-
2008
Persistent link: https://www.econbiz.de/10004921608
Saved in:
10
Interbrand choice, strategy, and bilateral market power
Porter, Michael E.
-
1976
Persistent link: https://www.econbiz.de/10000051072
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