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81
How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
Laforet, Sylvie
;
Saunders, John
- In:
Journal of marketing management : MM
23
(
2007
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10008416712
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82
How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
Laforet, Sylvie
;
Saunders, John
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10007901938
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83
Global corporate visual identity systems: Standardization, control and benefits
Melewar, T.C.
;
Saunders, John
- In:
International marketing review
15
(
1998
)
4
,
pp. 291-308
Persistent link: https://www.econbiz.de/10006303859
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84
Product Replacement: Strategies for Simultaneous Product Deletion and Launch
Saunders, John
;
Jobber, David
- In:
The journal of product innovation management : an …
11
(
1994
)
5
,
pp. 433-450
Persistent link: https://www.econbiz.de/10006342732
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85
14. Afterword: An agenda for research into strategic marketing planning
Saunders, John
;
Saker, James
;
Smith, Gareth
- In:
Journal of marketing management : MM
12
(
1996
)
1-3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10007001845
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86
1. Foreword: Exploring marketing planning
Saunders, John
;
Saker, James
;
Smith, Gareth
- In:
Journal of marketing management : MM
12
(
1996
)
1-3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10007001858
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87
Dual branding: How corporate names add value
Saunders, John
;
Guoqun, Fu
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 29-34
Persistent link: https://www.econbiz.de/10007002652
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88
China's Regulated Marketing Mix: The Role of the State Administration Bureau for Industry and Commerce
Guoqun, Fu
;
Saunders, John
- In:
Journal of marketing management : MM
10
(
1994
)
7
,
pp. 655-666
Persistent link: https://www.econbiz.de/10007011126
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89
Cluster analysis
Saunders, John
- In:
Journal of marketing management : MM
10
(
1994
)
1-3
,
pp. 13-28
Persistent link: https://www.econbiz.de/10007011181
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90
Manoeuvring towards research decline: The RAE and the decline of Britain's international research standing
Saunders, John
;
Wong, Veronica
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 484-513
Persistent link: https://www.econbiz.de/10008927770
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