Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores...

A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism. China has undergone profound social changes, with far-reaching consequences on all walks of life since reform began thirty years ago. To fully understand China's...

Cover -- Contents -- Detailed Contents -- Foreword -- Preface: A Rural Odyssey -- Acknowledgments -- Chapter 1: The Rural Consumer Opportunity -- Chapter 2: Planting the Seeds of Prosperity in the Rural World -- Chapter 3: The Influence of Religion in the Emerging Rural World -- Chapter 4:...

This highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded,...