Extent: | Online-Ressource (249 p) ill |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (p. [242]-249) Cover; Contents; Preface to the Second Edition; Preface to the First Edition; Rural Marketing; Profile of the Rural Market; Rural Consumer; Researching Rural Markets; Value Offering; Communicating in the Rural Market Landscape; Communication; Operationalising Communication Strategy; Retailer as a Route to the Rural Market; Haats, Melas and Mobile Traders; Access the Rural Consumer; A Competitive Strategy for Rural Markets; Appendix; Bibliography; About the Author Electronic reproduction; Available via World Wide Web |
ISBN: | 0-7619-3588-6 ; 978-0-7619-3588-9 ; 978-0-7619-3588-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013447352