Narrow search
Showing 101 - 110 of 12,841
Cover Image
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.; Nakamoto, Kent - 2010
Persistent link: https://www.econbiz.de/10003888631
Cover Image
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma; Martín Herrán, Guiomar - In: Review of marketing science 6 (2008) 1, pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Cover Image
Consumer attitudes towards a European retailer's private brand food products : an integrated model of Taiwanese consumers
Lin, Chen-yu; Marshall, David William; Dawson, John A. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 875-891
Persistent link: https://www.econbiz.de/10003902345
Cover Image
L' impact économique du développement des marques de distributeurs
Bergès, Fabian; Bontems, Philipe; Réquillart, Vincent - In: Economie & prévision : EP 189 (2009) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10003903258
Cover Image
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes; González-Benito, Oscar - In: The international review of retail, distribution and … 19 (2009) 3, pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
Cover Image
Private-label NPD process improvement in the UK fast moving consumer goods industry
Francis, Mark - In: International journal of innovation management 13 (2009) 3, pp. 467-499
Persistent link: https://www.econbiz.de/10003906858
Cover Image
Trademark protection or protectionism?
Baroncelli, Eugenia; Krivonos, Ekaterina; Olarreaga, Marcelo - In: Review of international economics 15 (2007) 1, pp. 126-145
Persistent link: https://www.econbiz.de/10003413228
Cover Image
Markentransfer: der Stand der Forschung
Sattler, Henrik; Völckner, Franziska - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 51-75). 2006
Persistent link: https://www.econbiz.de/10003415512
Cover Image
Wer glaubt noch an bekannte Marken? : zur Struktur des Markenbewusstseins bei schnell drehenden Konsumgütern
Strebinger, Andreas; Otter, Thomas - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 77-108). 2006
Persistent link: https://www.econbiz.de/10003415568
Cover Image
Bestimmungsfaktoren der Kaufbereitschaft von neuen Handelsmarken
Dobbelstein, Thomas; Zielke, Stephan - In: Handelsforschung 21 (2007), pp. 69-83
Persistent link: https://www.econbiz.de/10003453547