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Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
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1
Econometric measurement of the duration of the advertising effect on sales : preliminary research report
Clarke, Darral G.
-
1975
Persistent link: https://www.econbiz.de/10002004017
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2
Strategic advertising planning : merging multidimensional scaling and econometric analysis
Clarke, Darral G.
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1687-1699
Persistent link: https://www.econbiz.de/10002004019
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3
Cumulative advertising effects : sources and implications
Clarke, Darral G.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000769398
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4
A simulation analysis of alternative pricing strategies for dynamic environments
Clarke, Darral G.
;
Dolan, Robert J.
- In:
The journal of business : B
57
(
1984
)
1/2
,
pp. 179-200
Persistent link: https://www.econbiz.de/10003514201
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5
Corporate forecasting : promise and reality
Wheelwright, Steven C.
;
Clarke, Darral G.
- In:
Using logical techniques for making better decisions
,
(pp. 484-498)
.
1983
Persistent link: https://www.econbiz.de/10002984722
Saved in:
6
Generalized bankruptcy models applied to predicting consumer credit behavior
Clarke, Darral G.
- In:
Journal of economics & business
44
(
1992
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10001137632
Saved in:
7
Generalized bankruptcy models applied to predicting consumer credit behavior
Clarke, Darral G.
;
McDonald, James B.
- In:
Journal of Economics and Business
44
(
1992
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10005302153
Saved in:
8
Cumulative advertising effects : sources and implications
Clarke, Darral G.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10004926377
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9
Marketing research expenditures : a decision model
Bass, Frank M.
- In:
Marketing models : Quantitative and behavioral
,
(pp. 326-344)
.
1968
Persistent link: https://www.econbiz.de/10003482564
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10
Preference measurement in consumer market research
Bass, Frank M.
- In:
Proceedings of the Business and Economic Statistics …
(
1969
),
pp. 88-95
Persistent link: https://www.econbiz.de/10003482590
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