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Sports sponsorship, spectator recall and false consensus
Bennett, Roger - In: European journal of marketing : EJM 33 (1999) 3-4, pp. 291-313
Persistent link: https://www.econbiz.de/10006096851
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Determining the design of child-specific adoption advertisements: A conjoint analysis
Bennett, Roger; Barkensjo, Anna - In: International journal of market research : JMRS ; the … 47 (2005) 3, pp. 267-294
Persistent link: https://www.econbiz.de/10006692149
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Reaching the Board: Factors Facilitating the Progression of Marketing Executives to Senior Positions in British Companies
Bennett, Roger - In: British journal of management : BJM 20 (2009) 1, pp. 30-54
Persistent link: https://www.econbiz.de/10008172010
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Perceived importance of performance management metrics among UK theatre companies: An empirical investigation
Bennett, Roger - In: The international journal of productivity and … 58 (2009) 7, pp. 670-693
Persistent link: https://www.econbiz.de/10008316301
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Reputation mangement section : practitioner perceptions of corporate reputation : an empirical investigation
Bennett, Roger; Kottasz, Rita - In: Corporate communications : an international journal 5 (2000) 4, pp. 224-234
Persistent link: https://www.econbiz.de/10008715335
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What makes a marketer? Development of 'marketing professional identity' among marketing graduates during early career experiences
Bennett, Roger - In: Journal of marketing management : MM 27 (2011) 1, pp. 8-28
Persistent link: https://www.econbiz.de/10008786272
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The use of marketing metrics by British fundraising charities: a survey of current practice
Bennett, Roger - In: Journal of marketing management : MM 23 (2007) 9, pp. 959-990
Persistent link: https://www.econbiz.de/10008416719
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Editorial
Bennett, Roger; Kerrigan, Finola; O'Reilly, Daragh - In: Journal of marketing management : MM 26 (2010) 7, pp. 589-593
Persistent link: https://www.econbiz.de/10008435851
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Advertising message strategies for encouraging young White working class males to consider entering British universities
Bennett, Roger - In: Journal of business research : JBR 60 (2007) 9, pp. 932-941
Persistent link: https://www.econbiz.de/10007757904
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The use of marketing metrics by British fundraising charities: a survey of current practice
Bennett, Roger - In: Journal of marketing management : MM 23 (2007) 9-10, pp. 959-990
Persistent link: https://www.econbiz.de/10007901886