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The Great writings in marketing : selected readings together with the authors' own retrospective commentaries
Thompson, Howard Arthur (contributor) - 1976
Persistent link: https://www.econbiz.de/10001471020
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The roots of marketing strategy : a collection of pre-1950 readings
Rosenberg, Larry J. (contributor) - 1978 - Repr
Persistent link: https://www.econbiz.de/10001367259
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Empirical foundations of marketing : research findings in the behavioral and management sciences
Alexis, Marcus (contributor);  … - 1969
Persistent link: https://www.econbiz.de/10000575945
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Marketing models : quantitative applications
Day, Ralph L. (ed.); Parsons, Leonard J. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000576737
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Interpersonelle Kommunikation im Konsumgütermarketing : Erklärungsansätze und Steuerungsmöglichkeiten
Hummrich, Ulrich - 1976
Persistent link: https://www.econbiz.de/10013280967
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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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Ein Ansatz zur Messung von Nachkauf-Dissonanz
Schuchard-Ficher, Christiane - 1979
Persistent link: https://www.econbiz.de/10013386669
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Consumer behavior in theory and in action
Britt, Steuart H. (ed.); Lubawski, L. (contributor) - 1970
Persistent link: https://www.econbiz.de/10013490245
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Need assessment : a key to user-oriented product innovation
Holt, Knut; Geschka, Horst; Peterlongo, Giovanni - 1984
Persistent link: https://www.econbiz.de/10013491102
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Der Einfluß unterschiedlicher Informationsquellen auf die Bewertung von Produkten
Mühlbacher, Hans; Weigl, Ingeborg Maria - 1979
Persistent link: https://www.econbiz.de/10014370003