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Seminar on "Below-the-Line Activities", Noordwijk aan Zee (Netherlands), 19-22 May 1971
1971
Persistent link: https://www.econbiz.de/10001412318
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Causes of irritation in advertising
Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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Ausdruckspsychologie und Werbeforschung
Bergler, Reinhold - In: Psychologische Marktanalyse, (pp. 148-203). 1965
Persistent link: https://www.econbiz.de/10001910801
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On advertising wear out
Appel, Valentine - In: Journal of advertising research 11 (1971) 1, pp. 11-13
Persistent link: https://www.econbiz.de/10001842614
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A validation of Murphy's Law
Axelrod, Joel N. - In: Journal of advertising research 7 (1967) 3, pp. 45-47
Persistent link: https://www.econbiz.de/10001848000
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Research into advertising : a state-of-the-art review
Arndt, Johan - In: European journal of marketing : EJM 10 (1976) 4, pp. 177-197
Persistent link: https://www.econbiz.de/10001864986
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Whats̕ wrong with advertising research
Arndt, Johan - In: Journal of advertising research 16 (1976) 3, pp. 9-18
Persistent link: https://www.econbiz.de/10001865510
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Mass advertising : the message, not the measure
Bogart, Leo - In: Harvard business review : HBR 54 (1976) 5, pp. 107-116
Persistent link: https://www.econbiz.de/10001933256
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Where does advertising research go from here?
Bogart, Leo - In: Journal of advertising research 9 (1969) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10001933431