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It's just a joke violence against males in humorous advertising
Gulas, Charles S.; McKeage, Kim; Weinberger, Marc G. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
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Consumers' need for levity in advertising communications
Cline, Thomas W.; Kellaris, James J.; Machleit, Karen A. - In: Journal of marketing communications 17 (2011) 1, pp. 17-35
Persistent link: https://www.econbiz.de/10008907781
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El Salvador en números : indicadores económicos y sociales
Sención Villalona, César (contributor) - 2007
Persistent link: https://www.econbiz.de/10008780192
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Humor als Ressource im Unternehmen
Ullmann, Eva; Klein, Kareen - In: Familienunternehmen - was bleibt, was wird? : …, (pp. 14-29). 2010
Persistent link: https://www.econbiz.de/10008799066
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Valeries Fischrestaurant oder wie Wirtschaft funktioniert
Cheung, Chen-Loh - 2008 - Vollst. Taschenbuchausg.
Persistent link: https://www.econbiz.de/10003591336
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The effect of the placement of the product in film : consumers' emotional responses to humorous stimuli and prior brand evaluation
Jin, ChangHyun; Villegas, Jorge - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 4, pp. 244-255
Persistent link: https://www.econbiz.de/10003593901
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Bosse : wie Frauen in Top-Etagen ticken ; eine Betriebsanleitung
Kopp, Friedrich - 2008
Persistent link: https://www.econbiz.de/10003702048
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Bosse : wie Männer in Top-Etagen ticken ; eine Betriebsanleitung
Kopp, Friedrich - 2008
Persistent link: https://www.econbiz.de/10003702049
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Humor and cognitive responses to advertising stimuli: a trace consolidation approach
Lammers, H. Bruce (contributor) - In: Journal of business research : JBR 11 (1983) 2, pp. 173-185
Persistent link: https://www.econbiz.de/10003583254
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About face : facial prominence of George W. Bsuh in political cartoons as a funtion of war
Calogero, Rachel M.; Mullen, Brian - In: The leadership quarterly : LQ ; an international … 19 (2008) 1, pp. 107-116
Persistent link: https://www.econbiz.de/10003708209