It's just a joke violence against males in humorous advertising
Year of publication: |
2010
|
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Authors: | Gulas, Charles S. ; McKeage, Kim ; Weinberger, Marc G. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 39.2010, 4, p. 109-120
|
Subject: | Werbung | Advertising | Humor | Gewalt | Violence | Werbewirkung | Advertising effects |
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