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Get up there and start with a joke : humor in HRD

Roth, Gene L.; Short, Darren - In: Human resource development as we know it : speeches …, (pp. 209-220). 2012

Persistent link: https://www.econbiz.de/10009559661

Nufer, Gerd (contributor); Hirschburger, Linda (contributor) - 2008

Risiken des Einsatzes von humorvoller Werbung analysiert. Die Wirkungen von Humor, d.h. die Beurteilung und Verarbeitung … von Humor in der Werbung sowie die kritische Betrachtung von Beispielen aus der Praxis sollen dem Leser einen Einblick in …

Persistent link: https://www.econbiz.de/10009521424

What's so funny? : the use of humor in magazine advertising in the United States, China and France

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416

Persistent link: https://www.econbiz.de/10009267460

The New Yorker on the money : the economy in cartoons, 1925 - 2009

Mankoff, Robert (contributor) - 2009

Persistent link: https://www.econbiz.de/10009312342

Modernizing the grocery trade with cartoons in wartimes : humor as a marketing weapon (Progressive Grocer, 1939-1945)

Cochoy, Franck - In: Imagining organizations : performative imagery in …, (pp. 173-188). 2012

Persistent link: https://www.econbiz.de/10009313016

"That was funny, but what was the brand again?" : humorous television commercials and brand linkage

Kuilenburg, Paul van; Jong, Menno D. T. de; Rompay, … - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 795-814

Persistent link: https://www.econbiz.de/10009426412

The prevalence and influence of the combination of humor and violence in super bowl commercials

Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133

Persistent link: https://www.econbiz.de/10009491959

Highlighting the benefits of tourism humour : the views of tourists

Pabel, Anja; Pearce, Philip - In: Tourism management perspectives : TMP 16 (2015), pp. 357-364

Persistent link: https://www.econbiz.de/10011415725

The highest form of intelligence : sarcasm increases creativity for both expressers and recipients

Huang, Li; Gino, Francesca; Galinsky, Adam D. - In: Organizational behavior and human decision processes : … 131 (2015), pp. 162-177

Persistent link: https://www.econbiz.de/10011422328

He who laughs best, leaves last : the influence of humor on the attitudes and behavior of interns

Sobral, Filipe; Islam, Gazi - In: Academy of Management learning & education : AMLE 14 (2015) 4, pp. 500-518

Persistent link: https://www.econbiz.de/10011428977

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