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Humor in der Werbung
Nufer, Gerd (contributor); Hirschburger, Linda (contributor) - 2008
Risiken des Einsatzes von humorvoller Werbung analysiert. Die Wirkungen von Humor, d.h. die Beurteilung und Verarbeitung … von Humor in der Werbung sowie die kritische Betrachtung von Beispielen aus der Praxis sollen dem Leser einen Einblick in …
Persistent link: https://www.econbiz.de/10009521424
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What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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The New Yorker on the money : the economy in cartoons, 1925 - 2009
Mankoff, Robert (contributor) - 2009
Persistent link: https://www.econbiz.de/10009312342
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Modernizing the grocery trade with cartoons in wartimes : humor as a marketing weapon (Progressive Grocer, 1939-1945)
Cochoy, Franck - In: Imagining organizations : performative imagery in …, (pp. 173-188). 2012
Persistent link: https://www.econbiz.de/10009313016
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"That was funny, but what was the brand again?" : humorous television commercials and brand linkage
Kuilenburg, Paul van; Jong, Menno D. T. de; Rompay, … - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 795-814
Persistent link: https://www.econbiz.de/10009426412
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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Die Finanzkrise - eine tragische Komödie
Etzold, Veit - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010510227
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Highlighting the benefits of tourism humour : the views of tourists
Pabel, Anja; Pearce, Philip - In: Tourism management perspectives : TMP 16 (2015), pp. 357-364
Persistent link: https://www.econbiz.de/10011415725
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The highest form of intelligence : sarcasm increases creativity for both expressers and recipients
Huang, Li; Gino, Francesca; Galinsky, Adam D. - In: Organizational behavior and human decision processes : … 131 (2015), pp. 162-177
Persistent link: https://www.econbiz.de/10011422328
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He who laughs best, leaves last : the influence of humor on the attitudes and behavior of interns
Sobral, Filipe; Islam, Gazi - In: Academy of Management learning & education : AMLE 14 (2015) 4, pp. 500-518
Persistent link: https://www.econbiz.de/10011428977