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Marktforschung
7
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7
Marketing
5
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4
Indien
4
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4
Marketingmanagement
4
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4
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7
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5
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5
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Blattberg, Robert C.
48
Sen, Subrata K.
30
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7
Narasimhan, Chakravarthi
6
Neslin, Scott A.
6
Thomas, Jacquelyn S.
5
Briesch, Richard A.
4
Coughlan, Anne T.
4
Sen, Sunil Kumar
4
Fox, Edward J.
3
Geisel, Martin S.
3
Getz, Gary
3
Gonedes, Nicholas J.
3
Hansen, Karsten T.
3
Kim, Byung-Do
3
Rosenthal, Howard
3
Salazar, Rodolfo C.
3
Singh, Vishal P.
3
Balasubramanian, Sridhar
2
Block, Lauren
2
Briesch, Richard
2
Broderick, Cynthia J.
2
Deighton, John
2
Dillon, William R.
2
Gupta, S
2
Hardie, Bruce G. S.
2
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2
Jeuland, Abel P.
2
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2
Mukhopadhyay, I
2
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Sen, S. K.
2
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2
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1
Allenby, Greg M.
1
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1
Blin, Jean-Marie
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Marketing Science
8
Journal of marketing research : JMR
6
Management Science
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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5
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3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
Journal of Business Research
1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kellogg on marketing
1
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1
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1
National Bureau of Economic Research Conference Report
1
New-product forecasting : models and applications
1
Operations research, Management science : OR MS ; the international literature digest
1
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1
Report / Marketing Science Institute. Research Program. Working Paper
1
Springer eBook Collection / Business and Economics
1
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1
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1
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1
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ECONIS (ZBW)
46
RePEc
23
OLC EcoSci
13
USB Cologne (EcoSocSci)
6
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71
Customer equity : building and managing relationships as valuable assets
Blattberg, Robert C.
;
Getz, Gary
;
Thomas, Jacquelyn S.
-
2001
Persistent link: https://www.econbiz.de/10004613146
Saved in:
72
THE ECONOMY IN TRANSITION / ED. BY ROBERT C. BLATTBERG. WITH A FOREWORD BY HAROLD S. GENEEN
Blattberg, Robert C.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10004007576
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73
How Promotions Work
Blattberg, Robert C.
;
Briesch, Richard
;
Fox, Edward J.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G122
Persistent link: https://www.econbiz.de/10006936049
Saved in:
74
Recapturing Lost Customers
Thomas, Jacquelyn S.
;
Blattberg, Robert C.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
41
(
2004
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10006648039
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75
Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing
Kim, Byong-Do
;
Blattberg, Robert C.
;
Rossi, Peter E.
- In:
Journal of business & economic statistics : JBES ; a …
13
(
1995
)
3
,
pp. 291-304
Persistent link: https://www.econbiz.de/10008223660
Saved in:
76
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
Briesch, Richard A.
;
Dillon, William R.
;
Blattberg, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 618
Persistent link: https://www.econbiz.de/10008110485
Saved in:
77
Modeling the distribution of price sensitivity and implications for optimal retail pricing
Kim, Byung-Do
;
Blattberg, Robert C.
;
Rossi, Peter E.
- In:
Operations research, Management science : OR MS ; the …
35
(
1995
)
5
,
pp. 527-528
Persistent link: https://www.econbiz.de/10006532447
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78
Impact of Wal-Mart Supercenter Entry on Consumer Purchase Behavior : An Empirical Investigation
Singh, Vishal P.
-
2005
Persistent link: https://www.econbiz.de/10012737388
Saved in:
79
Sales Promotions
Blattberg, Robert C.
;
Briesch, Richard A.
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882265
Saved in:
80
Database Marketing : analyzing and managing customers
Blattberg, Robert C.
;
Kim, Py·ong-do
;
Neslin, Scott A.
-
2008
Persistent link: https://www.econbiz.de/10004908427
Saved in:
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