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Is it time discard the audience concept?
Bogart, Leo - In: Journal of marketing 30 (1966) 1, pp. 47-54
Persistent link: https://www.econbiz.de/10001933211
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Is it time discard the audience concept?
Bogart, Leo - In: Measuring advertising effectiveness. Selected readings, (pp. 187-201). 1969
Persistent link: https://www.econbiz.de/10001933225
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The management of mass media : an agenda for research
Bogart, Leo - In: Public opinion quarterly : journal of the American … 37 (1973/1974) 4, pp. 580-589
Persistent link: https://www.econbiz.de/10001933234
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The marketer as a radical
Bogart, Leo - In: The Conference Board record 5 (1968) 10, pp. 20-25
Persistent link: https://www.econbiz.de/10001933238
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The marketing of public goods
Bogart, Leo - In: The Conference Board record : reporting to management … 12 (1975) 11, pp. 20-25
Persistent link: https://www.econbiz.de/10001933247
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Mass advertising : the message, not the measure
Bogart, Leo - In: Harvard business review : HBR 54 (1976) 5, pp. 107-116
Persistent link: https://www.econbiz.de/10001933256
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The mass media in the year 2000
Bogart, Leo - In: Monthly commentary on Indian economic conditions 9 (1968) 11, pp. 1-10
Persistent link: https://www.econbiz.de/10001933273
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Media research: a tool for effective advertising
Bogart, Leo - In: Journal of marketing 20 (1956) 4, pp. 347-355
Persistent link: https://www.econbiz.de/10001933278
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No opinion, don't know, and maybe no answer
Bogart, Leo - In: Public opinion quarterly : journal of the American … 31 (1967) 3, pp. 331-345
Persistent link: https://www.econbiz.de/10001933289
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The researcher's dilemma
Bogart, Leo - In: Current controversies in marketing research, (pp. 3-12). 1969
Persistent link: https://www.econbiz.de/10001933292