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Political advertising in US presidential campaigns : messages, targeting, and effects
Hardy, Bruce W. - In: The advertising and consumer culture reader, (pp. 312-327). 2009
Persistent link: https://www.econbiz.de/10003848469
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Pranking rhetoric : "culture jamming" as media activism
Harold, Christine - In: The advertising and consumer culture reader, (pp. 348-368). 2009
Persistent link: https://www.econbiz.de/10003848476
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Local foreign policy : students and communities join the fray
Klein, Naomi - In: The advertising and consumer culture reader, (pp. 369-379). 2009
Persistent link: https://www.econbiz.de/10003848478
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Every nook and cranny : the dangerous spread of commercialized culture
Ruskin, Gary; Schor, Juliet B. - In: The advertising and consumer culture reader, (pp. 410-415). 2009
Persistent link: https://www.econbiz.de/10003848481
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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
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Viewer as media decision-maker : digital video recorders and household media consumption
Smith, Sarah M.; Krugman, Dean M. - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10003853185
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Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun; De Gregorio, Federico; Jung, Jong-hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.; Kamal, Sara; Gangadharbatla, Harsha - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
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Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.; Dhar, Tirtha; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 168-179
Persistent link: https://www.econbiz.de/10003885165