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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold (contributor);  … - 1972
Persistent link: https://www.econbiz.de/10000627650
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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Advertising in America : the consumer view
Bauer, Raymond Augustine; Greyser, Stephen A. - 1968
Persistent link: https://www.econbiz.de/10000655505
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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The repetition of advertising : a survey of 80 years of research on repetition and its effect on the consumer
1971 - 4. ed
Persistent link: https://www.econbiz.de/10003237131
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What students think of advertising
Haller, Thomas F. - In: Journal of advertising research 14 (1974) 1, pp. 33-38
Persistent link: https://www.econbiz.de/10002593984
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Marketing management
Sethi, S.Prakash; Sheth, Jagdish N. - 1973
Persistent link: https://www.econbiz.de/10003191019
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M. M. S. county buying power index
1976 - New York/N. Y. 1942 Reprint
Persistent link: https://www.econbiz.de/10003175396