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Deception in advertising : a conceptual approach
Gardner, David M. - In: Journal of marketing 39 (1975) 1, pp. 40-46
Persistent link: https://www.econbiz.de/10002398476
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Reklame og kjønn
Berg, Anne Marie; Kallerud, Bitten; Melby, Kari - 1981
Persistent link: https://www.econbiz.de/10002340387
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Contemporary advertising attitudes and practices among executives in the People's Republic of China
Kwan, Y. K.; Ho, Y. N.; Cragin, J. P. - In: Journal of the Market Research Society : JMRS 25 (1983) 1, pp. 59-71
Persistent link: https://www.econbiz.de/10002342076
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A logitudinal study of corrective advertising
Dyer, Robert F.; Kuehl, Phillip G. - In: Journal of marketing research : JMR 15 (1978) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10002104414
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Promoting and maintaining ethical standards in advertising
Greene, Edward L. - In: The ethical problems of modern advertising : lectures …, (pp. 112-134). 1978
Persistent link: https://www.econbiz.de/10002519931
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Restriktiv lovgivning over for virksomhedernes markedsføringsaktiviteter : et forsøg på en analyse
Engen, Bjørn - In: Markedsøkonomiske skitser, (pp. 55-72). 1977
Persistent link: https://www.econbiz.de/10002138906
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Honesty in fact finding
Weld, L. D. H. - In: The ethical problems of modern advertising : lectures …, (pp. 80-97). 1978
Persistent link: https://www.econbiz.de/10002977933
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Directives pour l'application du code de pratiques loyales en matière de promotion des ventes
1975
Persistent link: https://www.econbiz.de/10003119459
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Die "gute Form" in der Werbung
Hundhausen, Carl - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 47 (1967) 8, pp. 426-428
Persistent link: https://www.econbiz.de/10003046490
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The concept of business ethics
DeLucca, Daniel N. (ed.) - 1964
Persistent link: https://www.econbiz.de/10003039396