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70
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5
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms
Hughes, Paul
;
Morgan, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 503-517
Persistent link: https://www.econbiz.de/10003469170
Saved in:
12
Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.
;
Morgan, Robert
;
Cadogan, John W.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
Saved in:
13
Why do product-market strategies fail? : a sociostructural examination under conditions of adherence
Hughes, Paul
;
Hughes, Matthew
;
Morgan, Robert
- In:
Group & organization management : an international journal
35
(
2010
)
5
,
pp. 606-635
Persistent link: https://www.econbiz.de/10008729013
Saved in:
14
Realizing product-market advantage in high-technology international new ventures : the mediating role of ambidextrous innovation
Hughes, Matthew
;
Martin, Silvia L.
;
Morgan, Robert
; …
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10008773330
Saved in:
15
Real options and real strategies
Zarkos, Stefanos
;
Morgan, Robert
;
Kouropalatis, Yiannis
- In:
Strategic change : SC ; briefings in entrepreneurial finance
16
(
2007
)
7
,
pp. 315-325
Persistent link: https://www.econbiz.de/10003607744
Saved in:
16
Theories of international trade, foreign direct investment and firm internationalization : a critique
Morgan, Robert
;
Katsikeas, Constantine S.
-
2007
Persistent link: https://www.econbiz.de/10003583410
Saved in:
17
Fitting strategic resources with product-market strategy : performance implications
Hughes, Paul
;
Morgan, Robert
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003704603
Saved in:
18
Managerial, organizational, and external drivers of sales effectiveness in export market ventures
Katsikea, Evangelia
;
Theodosiou, Marios
;
Morgan, Robert
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 270-283
Persistent link: https://www.econbiz.de/10003507984
Saved in:
19
Stimulating dynamic value : social capital and business incubation as a pathway to competitive success
Hughes, Matthew
;
Ireland, R. Duane
;
Morgan, Robert
- In:
Long range planning : LRP ; international journal of …
40
(
2007
)
2
,
pp. 154-177
Persistent link: https://www.econbiz.de/10003512621
Saved in:
20
Strategic management : competitiveness and globalization ; concepts only
Volberda, Henk W.
;
Morgan, Robert
;
Reinmoeller, Patrick
; …
-
2011
Persistent link: https://www.econbiz.de/10009009271
Saved in:
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