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Marketingforum Universität St.Gallen - Innovation Driven Marketing
Schögel, Marcus; Belz, Christian - In: Marketing-Journal : ein Magazin der Produktfamilie W & … 40 (2007) 10, pp. 8-11
Persistent link: https://www.econbiz.de/10007870800
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Steering customers to the online channel: The influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis; Schögel, Marcus; Schulten, Matthias - In: Journal of retailing and consumer services 19 (2012) 3, pp. 368-380
Persistent link: https://www.econbiz.de/10009967389
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Channel extension strategies : the crucial roles of internal capabilities and customer lock-in
Binder, Jochen; Herhausen, Dennis; Pernet, Nicolas; … - In: European retail research 26 (2012) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10010006934
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Leveraging the buzz : from fan to lead generation in BMW's pre-communication
Mrkwicka, Kirsten; Resinger, Florian; Schögel, Marcus - In: Marketing Review St. Gallen : die neue … 29 (2012) 4, pp. 28-34
Persistent link: https://www.econbiz.de/10010016605
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Profiting from customer relationship management: The overlooked role of generative learning orientation
Herhausen, Dennis; Schögel, Marcus - In: Management decision : MD 51 (2013) 8, pp. 1678-1700
Persistent link: https://www.econbiz.de/10010182044
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Club of Pioneers : nachhaltiger Dialog per Community Marketing
Walter, Verena; Schögel, Marcus - In: Marketing Review St. Gallen : die neue … 25 (2008) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10009853932
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Behavioral Targeting : die richtigen Kunden in Kontakt mit dem Unternehmen bringen
Lorenz, Marie-Luise; Oheimb, Claudia von; Schögel, Marcus - In: Marketing Review St. Gallen : die neue … 26 (2009) 6, pp. 24-30
Persistent link: https://www.econbiz.de/10009854014
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"Customer Touchpoint Management" : eine Diskussion
Belz, Christian; Schögel, Marcus; Rutschmann, Marc; … - In: Marketing Review St. Gallen : die neue … 27 (2010) 2, pp. 4-7
Persistent link: https://www.econbiz.de/10009854038
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Erfolgsfaktor Marke : die Marketinglogik der BMW Group
Wiedemann, Rudolf; Oheimb, Claudia von; Schögel, Marcus; … - In: Marketing Review St. Gallen : die neue … 27 (2010) 6, pp. 38-43
Persistent link: https://www.econbiz.de/10009854070
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Communication Shift : Chancen und Herausforderungen aus Marketingsicht
Schögel, Marcus; Mrkwicka, Kirsten - In: Marketing Review St. Gallen : die neue … 28 (2011) 5, pp. 6-10
Persistent link: https://www.econbiz.de/10009854122