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Childhood obesity and overweight children are serious and widespread problems in developed countries and in particular in the European Union. Many factors influence the diffusion of this epidemic: food advertising is certainly a significant factor. This study, based on existing data and...
Persistent link: https://www.econbiz.de/10011715240
The key objective of this multi-method, exploratory study was to investigate advertising and marketing practices in online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess commercial practices in the context of OSM that could...
Persistent link: https://www.econbiz.de/10012036381
The study examines the incidence of vulnerability across the EU28 and Iceland and Norway, and the factors explaining any observed vulnerability. The study uses a range of information sources (literature review, stakeholder interviews, consumer survey and consumer experiments in five countries)...
Persistent link: https://www.econbiz.de/10012036387
Seth Godin geht in seinem neuesten Buch wieder auf die Möglichkeiten der Mundwerbung im Internet ein. Seine These lautet, dass allein aus Gründen der Kosteneffizienz zukünftig immer weniger Massenbotschaften an potenzielle Kunden gesendet werden. Vielmehr bestehe die Aufgabe des Marketing...
Persistent link: https://www.econbiz.de/10005840619
, Durchführung und Steuerung von Kundendialogen und somit für das Beziehungsmanagement. Sowohl in der Werbung als auch im Rahmen der …
Persistent link: https://www.econbiz.de/10005840984
. Hauptanwendungsgebiete sind Werbung, Verkauf und Service. Die Charakteristika des Internet wie Aktualität, Globalität, Multimedialität …
Persistent link: https://www.econbiz.de/10005840986
This paper is concerned with the degree of efficiency in brand advertising in the German car industry that can be observed and how such inefficiency can be explained. Brand advertising budgets from 35 car manufacturers in the German market from 1998-2001 form the basis for estimating brand...
Persistent link: https://www.econbiz.de/10005844477