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Marketing snags and fallacies
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Grossbritannien
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Burnett, Leo
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Conrad, Michael
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Issues in advertising
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Management today
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New business : das Magazin für Kommunikation und Medien
1
Readings in advertising and promotion strategy
1
The application of market and social research for more efficient planning : ESOMAR main sessions [papers] Budapest, 9th-13th September, 1973
1
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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ECONIS (ZBW)
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1
Keep listening to that wee, small voice
Burnett, Leo
- In:
Readings in advertising and promotion strategy
,
(pp. 153-162)
.
1968
Persistent link: https://www.econbiz.de/10001970424
Saved in:
2
Leo Burnett on integrity
Burnett, Leo
- In:
Issues in advertising
,
(pp. 241-243)
.
1972
Persistent link: https://www.econbiz.de/10001970436
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3
Leo Burnett life style research : wie sie funktioniert, was sie ist und weshalb sie entwickelt wurde
Plummer, Joseph T.
- In:
Zeitschrift für Markt-, Meinungs- und …
23/24
(
1980/1981
),
pp. 5253-5260
Persistent link: https://www.econbiz.de/10002650651
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4
Housing and life style
Horne, Annette
;
Burnett, Leo
- In:
The application of market and social research for more …
,
(pp. 301-323)
.
1973
Persistent link: https://www.econbiz.de/10003507067
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5
How to get the best out of neuromarketing - As long as the conditions are right, biosensory research can enhance clients' insight into campaign effectiveness.
Hedger, Giles
;
Burnett, Leo
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 20-22
Persistent link: https://www.econbiz.de/10008372418
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6
Grossagenturen im Kampf um Karlsberg Ur-Pils: Lintas Hamburg und Publicis ziehen bei der Homburger Karlsberg Brauerei in den Wettbewerb um die Nachfolge von Springer & Jacoby
Conrad, Michael
;
Burnett, Leo
- In:
New business : das Magazin für Kommunikation und Medien
23
(
1994
)
27
,
pp. 4
Persistent link: https://www.econbiz.de/10006003674
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7
tochno life - The author's Barry Cook is already on his second, bigger, i-Pod
Burnett, Leo
- In:
Management today
(
2004
),
pp. 31-32
Persistent link: https://www.econbiz.de/10008449243
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