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Market share strategy and the product life cycle
Catry, Bernard; Chevalier, Michel - In: Journal of marketing 38 (1974) 4, pp. 29-34
Persistent link: https://www.econbiz.de/10001986859
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Advertising in France: the advertiser‐advertising agency relationship
Chevalier, Michel; Catry, Bernard - In: European Journal of Marketing 10 (1976) 1, pp. 49-59
Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Persistent link: https://www.econbiz.de/10014725195
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A comparison of the advertising and sales force role for industrial and consumer activities respectively
Catry, Bernard - 1977
Persistent link: https://www.econbiz.de/10001986855
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Sponsoring: un outil de marketing efficace?
Catry, Bernard - In: Revue économique et sociale : RES ; bulletin de la … 54 (1996) 3, pp. 185-190
Persistent link: https://www.econbiz.de/10001215963
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A comparison of the advertising and sales force role for industrial and consumer activities respectively
Catry, Bernard - 1977 - [Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004851779
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Politique industrielle et Système de la Méditerranée
Chevalier, Michel - 1832
Persistent link: https://www.econbiz.de/10012366485
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Sponsoring : un outil de marketing efficace?
Catry, Bernard - 1996
Persistent link: https://www.econbiz.de/10009473841
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Opportunité et rôle d'un monsieur consommateur dans l'entreprise
Catry, Bernard; Lorenzo, Alain - 1977
Persistent link: https://www.econbiz.de/10001986867
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Le gouvernement de l'entreprise familiale
Catry, Bernard; Buff, Airelle - 1996
Persistent link: https://www.econbiz.de/10004320681