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Spending advertising money
Broadbent, Simon - 1970
Persistent link: https://www.econbiz.de/10001948938
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon - 1975 - Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
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Moos machen, nicht ansetzen : wir werben alle jung manchmal mit Erfolg ; zwei Fälle von Produkt- und Meinungs-Aktualisierung
Brungs, Herbert - In: Absatzwirtschaft (1971) 6, pp. 9-15
Persistent link: https://www.econbiz.de/10001949298
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Erst kalkulieren, dann akquirieren : Kosten- und Betriebsabrechnung in Werbeagenturen
Buggert, Willi - In: Absatzwirtschaft (1971) 19, pp. 32-49
Persistent link: https://www.econbiz.de/10001966388
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Advertising management : text and cases
Borden, Neil H.; Marshall, Martin V. - 1959 - Rev. ed.
Persistent link: https://www.econbiz.de/10001937543
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Technical and industrial publicity
Harrison, Michael - 1968
Persistent link: https://www.econbiz.de/10002654836
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The advertising-agency industry : organization, entry, and concentration
Peterson, R. D. - In: Antitrust law & economics review 6 (1973) 4, pp. 83-98
Persistent link: https://www.econbiz.de/10002664564
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Madison Avenue imperialism
Schiller, Herbert I. - In: Communication in international politics, (pp. 318-338). 1972
Persistent link: https://www.econbiz.de/10002754530
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The impact of scale and media mix on advertising agency costs
Schmalensee, Richard - In: The journal of business : B 56 (1983) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
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Advertising : theory and practice
Sandage, Charles Harold; Fryburger, Vernon - 1967 - 7. ed
Persistent link: https://www.econbiz.de/10002788717