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Understanding the role of social media in bank marketing
Mitic, Miljana; Kapulos, Alexandros - In: Marketing intelligence & planning 30 (2012) 7, pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
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Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the banking industry
Ebert, Tara - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003804051
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The influence of SERVQUAL dimensions on customer loyalty in banking sector, India : an empirical study
Vasumathi, A.; Subashini, R. - In: International journal of services and operations management 21 (2015) 3, pp. 370-388
Persistent link: https://www.econbiz.de/10011403701
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A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio; Toni, Deonir de; Barcellos, … - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
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Customer satisfaction and loyalty in the United Arab Emirates banking industry
Sayani, Hameedah - In: The international journal of bank marketing : IJBM 33 (2015) 3, pp. 351-375
Persistent link: https://www.econbiz.de/10011383622
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Customer responses to CSR in the Pakistani banking industry
Khan, Zia; Ferguson, David; Pérez, Andrea - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 471-493
Persistent link: https://www.econbiz.de/10011384253
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The influence of personal values and demographic variables on customer loyalty in the banking industry
Henrique, Jorge Luiz; Matos, Celso Augusto de - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 571-587
Persistent link: https://www.econbiz.de/10011384274
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"Switching is easy" : service firm communications to encourage customer switching
Pick, Doreén - In: Journal of retailing and consumer services 21 (2014) 4, pp. 502-509
Persistent link: https://www.econbiz.de/10010388546
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Qualifikation, Kompetenz und Personalentwicklung : zum Einfluss der Informations- und Kommunikationstechnik auf Bankmitarbeiter
Graßmann, Heike - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002934119
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CRM bei Banken : ein Vorgehensmodell zur Erarbeitung einer Strategie, Prozess- und Systemarchitektur ; mit 41 Tabellen
Messner, Wolfgang - 2005
Persistent link: https://www.econbiz.de/10002604595