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Les agences de publicité américaines multinationales et les politiques gouvernementales
Weinstein, Arnold K. - In: Revue économique et sociale : RES ; bulletin de la … 34 (1976) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10002967896
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International handbook of advertising
Dunn, S. Watson - 1964
Persistent link: https://www.econbiz.de/10014374078
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Madison Avenue in Asia. Politics and transnational advertising
Anderson, Michael H. - 1984
Persistent link: https://www.econbiz.de/10000559757
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Die wettbewerbsrechtliche Haftung von Werbeagenturen und Massenmedien nach deutschem und amerikanischem Recht
Henning-Bodewig, Frauke - 1981
Persistent link: https://www.econbiz.de/10000072117
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The impact of scale and media mix on advertising agency costs
Schmalensee, Richard - In: The journal of business : B 56 (1983) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
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A conceptual framework for ad agency compensation
King, William R. - In: Journal of marketing research : JMR 5 (1968) 2, pp. 177-180
Persistent link: https://www.econbiz.de/10002214110
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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Standard directory of advertisers, 1969-70 : Geographical ed. ; Guide to 17.000 corporations
1969
Persistent link: https://www.econbiz.de/10003242784