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Investigating the Impact of Executional Style on Television Commercial Effectiveness
Laskey, Henry A.; Fox, Richard J.; Crask, Melvin R. - In: Journal of advertising research 34 (1994) 6, pp. 9-16
Persistent link: https://www.econbiz.de/10006536583
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Protection motivation theory : An extension of fear appeals theory in communication
Tunner, John Jr.; Day, Ellen; Crask, Melvin R. - In: Journal of Business Research 19 (1989) 4, pp. 267-276
Persistent link: https://www.econbiz.de/10005474184
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Alternating least squares optimal scaling : analysis of nonmetric data in marketing reserach
Perreault jr., William D.; Young, Forrest W. - In: Journal of marketing research : JMR 17 (1980) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10002624567
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Alternative approaches for interpretation of multiple discriminant analysis in marketing reserach
Perreault jr., William D. - In: Journal of business research : JBR 7 (1979) 2, pp. 151-173
Persistent link: https://www.econbiz.de/10002624578
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Physical distribution service : a neglected aspect of marketing management
Perreault jr., William D.; uss, Frederick A.R - In: MSU business topics 22 (1974) 3, pp. 37-45
Persistent link: https://www.econbiz.de/10002624589
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Physical distribution service : a neglected aspect of marketing management
Perreault jr., William D.; Russ, Frederick A. - In: Views of marketing : a reader, (pp. 138-149). 1979
Persistent link: https://www.econbiz.de/10002624600
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Physical distribution service in industrial purchase decisions
Perreault jr., William D.; Russ, Frederick A. - In: Journal of marketing 40 (1976) 2, pp. 3-10
Persistent link: https://www.econbiz.de/10002624608
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Quantifying marketing trade : offs in physical distribution policy decisions
Perreault jr., William D.; Russ, Frederick A. - In: Decision sciences : DS 7 (1976) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10002624649
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Unequal cell sizes in marketing experiments : use of the general linear hypothesis
Perreault jr., William D.; Darden, William R. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 333-342
Persistent link: https://www.econbiz.de/10002624658
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Use of multiple discriminant analysis to improve the salesman selection process
Perreault jr., William D.; French, Warren A.; Harris … - In: The journal of business : B 50 (1977) 1, pp. 50-62
Persistent link: https://www.econbiz.de/10002624670