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The role of research in marketing management
Roberts, Harry V. - 2009
Persistent link: https://www.econbiz.de/10003794189
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Marketing problems : from analysis to decision
Butler, Patrick - 2009
Persistent link: https://www.econbiz.de/10003794752
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Sensory marketing
Hultén, Bertil; Broweus, Niklas; Dijk, Marcus van - 2009
Persistent link: https://www.econbiz.de/10003809891
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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The big book of marketing : lessons and best practices from the world's greatest companies
Bennett, Anthony G. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003865459
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Special issue: Integrated marketing communications
Schultz, Don E. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003881167
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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Preface
Solow, Robert M. - In: German economic review 10 (2009) 4, pp. 375-377
Persistent link: https://www.econbiz.de/10003900351
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10003440523
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Marketization of enterprises
Gao, Minghua - In: Assessing the extent of China's marketization, (pp. 25-45). 2006
Persistent link: https://www.econbiz.de/10003425206