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Stability of appliance brand awareness
Day, George S.; Pratt jr., Robert W. - In: Journal of marketing research : JMR 8 (1971) 1, pp. 85-89
Persistent link: https://www.econbiz.de/10002061489
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Using cluster analysis to improve marketing experiments
Day, George S.; Heeler, Roger M. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 340-347
Persistent link: https://www.econbiz.de/10002061537
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Customer-oriented approaches to identifying product-markets
Day, George S. - In: Strategic marketing : planning, implementation, and control, (pp. 21-41). 1984
Persistent link: https://www.econbiz.de/10002061759
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Information disclosure and consumer credit knowledge : a longitudinal analysis
Brandt, William K.; Day, George S.; Deutscher, Terry - In: Journal of consumer affairs : official publication of … 9 (1975) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10001940626
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10001464507
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Valuing market strategies
Day, George S. - In: Journal of marketing 52 (1988) 3, pp. 45-57
Persistent link: https://www.econbiz.de/10001054852
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Fundamental issues & directions for marketing
Day, George S.; Montgomery, David B. - 1999
Persistent link: https://www.econbiz.de/10001453425
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Evolutionary processes in competitive markets : beyond the product life cycle
Lambkin, Mary - In: Journal of marketing 53 (1989) 3, pp. 4-20
Persistent link: https://www.econbiz.de/10001069410
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522