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TOOL KIT - Scanning the Periphery - Major threats to a company's business often start as weak signals on the periphery of an industry. Use this new framework to sharpen your periph...

Day, George S.; Schoemaker, Paul J.H. - In: Harvard business review : HBR (2005), pp. 135-149

Persistent link: https://www.econbiz.de/10005920102

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

Day, George S.; Deighton, John; Narayandas, Das; … - In: Journal of marketing 68 (2004) 1, pp. 18-27

Persistent link: https://www.econbiz.de/10005929510

Charting New Directions for Marketing

Day, George S.; Montgomery, David B. - In: Journal of marketing 63 (1999), pp. 3-13

Persistent link: https://www.econbiz.de/10005964048

Enhancing New Product Development Performance: An Organizational Learning Perspective

Adams, Marjorie E.; Day, George S.; Dougherty, Deborah - In: The journal of product innovation management : an … 15 (1998) 5, pp. 403-422

Persistent link: https://www.econbiz.de/10007351087

Navigating Digital Turbulence

Day, George S.; Schoemaker, Paul J. H. - 2021

When navigating the uncertainties of digital technologies, vigilant firms gain an edge by paying close attention to what is happening on their periphery and fostering organizational agility, so they are ready to act when the time is right. George Day and Paul Schoemaker examine three key...

Persistent link: https://www.econbiz.de/10013213897

Overcoming the preparedness paradox : five initiatives to ready businesses for an uncertain future disruption

Day, George S.; Dennis, Roger - In: Strategy & leadership 50 (2022) 5, pp. 9-14

Persistent link: https://www.econbiz.de/10013384670

Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595

Marketing research

Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S. - 2019 - Thirteenth edition

Persistent link: https://www.econbiz.de/10011878503