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Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
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The threats to marketing research
Day, George S. - 2009
Persistent link: https://www.econbiz.de/10003794170
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Diagnosing the product portfolio
Day, George S. - 2009
Persistent link: https://www.econbiz.de/10003807175
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When do the interests of academics and managers converge?
Day, George S. - In: Business horizons 22 (1979) 3, pp. 48-54
Persistent link: https://www.econbiz.de/10003523201
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Tough questions for developing strategies
Day, George S. - In: Journal of business strategy 6 (1986) 3, pp. 60-68
Persistent link: https://www.econbiz.de/10003523205
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Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S. - In: The profit impact of marketing strategy project : …, (pp. 28-40). 2009
Persistent link: https://www.econbiz.de/10003927211
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Surfing temporary competitive advantage : the new competence
Day, George S. - In: Strategy & leadership : a publication of Strategic … 41 (2013) 6, pp. 50-51
Persistent link: https://www.econbiz.de/10010230220
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An outside-in approach to resource-based theories
Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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Closing the marketing capabilities gap
Day, George S. - In: Journal of marketing 75 (2011) 4, pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
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Capabilities for forging customer relationships
Day, George S. - In: Managing customer relationships : a strategic framework, (pp. 363-370). 2004
Persistent link: https://www.econbiz.de/10002185219