//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing theory with a strate...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marktforschung
25
Marketing
22
Marketingforschung
21
Marketingmanagement
21
Marketing management
20
Strategisches Management
19
Theorie
19
Theory
19
USA
16
Marketing theory
15
United States
15
Marketingtheorie
12
Strategic management
12
Vereinigte Staaten
10
Innovation
9
Market research
9
Organisatorischer Wandel
9
Organizational change
9
Dynamic capabilities
7
Dynamische Kompetenzen
7
Innovation management
7
Innovationsmanagement
7
Management
7
Verbraucher
7
Firm performance
6
Unternehmenserfolg
6
Competitive advantage
5
Produktgestaltung
5
Unternehmensplanung
5
Wettbewerbsstrategie
5
Absatzplanung
4
Consumer behaviour
4
Corporate planning
4
Konsumentenverhalten
4
Lehrbuch
4
Markenartikel
4
Market orientation
4
Technischer Fortschritt
4
Technological change
4
United Kingdom
4
more ...
less ...
Online availability
All
Undetermined
43
Free
7
Type of publication
All
Article
181
Book / Working Paper
66
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatz im Buch
13
Book section
13
Lehrbuch
12
Textbook
7
review-article
7
research-article
6
Aufsatzsammlung
5
Glossar enthalten
4
Glossary included
4
Collection of articles of several authors
3
Reprint
3
Sammelwerk
3
viewpoint
2
Arbeitspapier
1
Bibliografie
1
Bibliographie
1
CD-ROM, DVD
1
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
back-matter
1
case-report
1
non-article
1
review
1
more ...
less ...
Language
All
English
138
Undetermined
106
German
3
Author
All
Day, George S.
178
Wensley, Robin
71
Aaker, David A.
30
Kumar, V.
16
Schoemaker, Paul J.H.
12
Schoemaker, Paul J.
9
Dibb, Sally
6
Brownlie, Douglas
5
Weitz, Barton A.
5
Whittington, Richard
5
Montgomery, David B.
4
Saren, Michael
4
Leone, Robert P.
3
Moorman, Christine
3
Sammut-Bonnici, Tanya
3
Snyder, Scott A.
3
Bens, Katrina J.
2
Caswill, Chris
2
Faria, Alex
2
Grundy, Tony
2
Reibstein, David J.
2
Schoemaker, Paul J. H.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Simões, Cláudia
2
Stern, Philip
2
Thomas, Howard
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Barrile, Parker
1
Biervert, Bernd
1
Bouyssou, Denis
1
Brandt, William K.
1
Contardo, Ianna
1
Day, Richard H.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
more ...
less ...
Institution
All
Wharton School <Philadelphia, Pa.>
2
Advanced Institute of Management Research <London>
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
Journal of marketing
13
MIT sloan management review
11
Strategy & Leadership
6
European Journal of Marketing
5
Journal of marketing research : JMR
5
Business strategy review
4
California management review
4
European journal of marketing : EJM
4
Harvard business review : HBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Report / Marketing Science Institute
4
Strategic marketing : planning, implementation, and control
4
British journal of management : BJM
3
California management review : CMR
3
Journal of advertising research
3
Journal of the Academy of Marketing Science
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
Consumer behavior : Theory and application
2
European management journal : publ. twice a year for the Scottish Business School
2
Journal of Business & Industrial Marketing
2
Journal of contemporary business
2
Journal of marketing management : MM
2
Management Decision
2
Operations research, Management science : OR MS ; the international literature digest
2
Oxford review of economic policy
2
Planning Review
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
The marketing book
2
Wiley series in marketing
2
AIM Publications
1
AIM Research Working Paper Series 051 [2007]
1
Advanced Institute of Management Research Paper
1
Australasian marketing journal
1
Behavioral and management science in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
132
OLC EcoSci
58
Other ZBW resources
23
USB Cologne (EcoSocSci)
22
RePEc
7
BASE
4
USB Cologne (business full texts)
1
more ...
less ...
Showing
21
-
30
of
247
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
22
The threats to marketing research
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003794170
Saved in:
23
Diagnosing the product portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
Saved in:
24
When do the interests of academics and managers converge?
Day, George S.
- In:
Business horizons
22
(
1979
)
3
,
pp. 48-54
Persistent link: https://www.econbiz.de/10003523201
Saved in:
25
Tough questions for developing strategies
Day, George S.
- In:
Journal of business strategy
6
(
1986
)
3
,
pp. 60-68
Persistent link: https://www.econbiz.de/10003523205
Saved in:
26
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
27
Surfing temporary competitive advantage : the new competence
Day, George S.
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10010230220
Saved in:
28
An outside-in approach to resource-based theories
Day, George S.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
Saved in:
29
Closing the marketing capabilities gap
Day, George S.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
Saved in:
30
Capabilities for forging customer relationships
Day, George S.
- In:
Managing customer relationships : a strategic framework
,
(pp. 363-370)
.
2004
Persistent link: https://www.econbiz.de/10002185219
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->