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Segmentation analysis for industrial markets: Problems of integrating customer requirements into operations strategy
Dibb, Sally; Wensley, Robin - In: European journal of marketing : EJM 36 (2002) 1-2, pp. 231-251
Persistent link: https://www.econbiz.de/10006084994
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A bridge over troubled water?
Wensley, Robin - In: European journal of marketing : EJM 36 (2002) 3, pp. 391
Persistent link: https://www.econbiz.de/10006087964
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The New Marketing Myopia: Critical Perspectives on Theory and Research in Marketing - Introduction
Brownlie, Douglas; Saren, Mike; Whittington, Richard; … - In: European journal of marketing : EJM 28 (1994) 3, pp. 6-12
Persistent link: https://www.econbiz.de/10006104773
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Book Review: The Importance and Relevance of Managers not MBAs
Wensley, Robin - In: Organization studies : an international … 26 (2005) 7, pp. 1095
Persistent link: https://www.econbiz.de/10006812771
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In search of 'interfirm management' in supply chains: recognizing contradictions of language and power by listening
Faria, Alex; Wensley, Robin - In: Journal of business research : JBR 55 (2002) 7, pp. 603-610
Persistent link: https://www.econbiz.de/10006723156
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Research in UK Business Schools or management research in the UK?
Wensley, Robin - In: The journal of management development 28 (2009) 8, pp. 718-727
Persistent link: https://www.econbiz.de/10008316528
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Product Strategies, Managerial Comprehension, and Organizational Performance
Wensley, Robin - In: Oxford review of economic policy 15 (1999) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10007687761
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Doors and boundaries: A recent history of the relationship between research and practice in UK organizational and management research
Caswill, Chris; Wensley, Robin - In: Business history 49 (2007) 3, pp. 293-320
Persistent link: https://www.econbiz.de/10007727929
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STRATEGIC BEHAVIOUR - Strategic Behaviour: The Driving Force of Strategic Management - Behaviour and the influence of behavioural patterns in strategy-making teams in organisations...
Grundy, Tony; Wensley, Robin - In: European management journal : publ. twice a year for … 17 (1999) 3, pp. 326
Persistent link: https://www.econbiz.de/10006298401
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The dynamics of business orientation: the case of the Volvo Car Corporation
Liu, Hong; Roos, Lars-Uno; Wensley, Robin - In: Industrial marketing management : the international … 33 (2004) 4, pp. 333-344
Persistent link: https://www.econbiz.de/10006247887