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Der Mensch im Markt : eine Festschrift zum 60. Geburtstage von Georg Bergler
Angehrn, Otto - 1960
Persistent link: https://www.econbiz.de/10000521818
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Die Operationalisierbarkeit von Theorien zum Konsumentenverhalten
Andritzky, Klaus - 1976
Persistent link: https://www.econbiz.de/10000049574
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Applications of the sciences in marketing management
Bass, Frank M. (contributor); King, Charles W. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000050369
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Consumer choice behavior : a cognitive theory
Hansen, Flemming - 1972
Persistent link: https://www.econbiz.de/10000050373
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Stochastic models of buying behavior
Massy, William F.; Montgomery, David B.; Morrison, Donald G. - 1970
Persistent link: https://www.econbiz.de/10000050486
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Demand analysis for marketing decisions
Hughes, George David; Hughes, G. David - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10000050689
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Social aspects of marketing
Webster, Frederick E. - 1974
Persistent link: https://www.econbiz.de/10000050846
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Repeat-buying : theory and applications
Ehrenberg, A. S. C. - 1972
Persistent link: https://www.econbiz.de/10000050974