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Advertising industry
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Silk, Alvin J.
96
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48
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15
Arzaghi, Mohammad
8
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7
King, Charles
7
Klein, Lisa R.
7
Horsky, Sharon
6
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6
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4
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4
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4
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3
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2
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5
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3
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2
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2
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2
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2
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2
New-product forecasting : models and applications
2
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2
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
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21
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2
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1
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41
A multiple-product sales force allocation model
Montgomery, David B.
;
Silk, Alvin J.
;
Zaragoza, Carlos E.
- In:
Management science : journal of the Institute for …
18
(
1971
)
4
,
pp. P3-P24
Persistent link: https://www.econbiz.de/10002509828
Saved in:
42
Does consumer advertising increase retail availability of a new product?
Haines jr., George H.
;
Silk, Alvin J.
- In:
Journal of advertising research
7
(
1967
)
3
,
pp. 9-15
Persistent link: https://www.econbiz.de/10002592637
Saved in:
43
A model for allocating joint advertising costs
Haines jr., George H.
;
Kassarjian, Harold H.
;
Silk, Alvin J.
- In:
Journal of advertising research
6
(
1966
)
1
,
pp. 35-41
Persistent link: https://www.econbiz.de/10002592687
Saved in:
44
Anomalies in estimates of cross-price : elasticities for marketing mix models : theory and empirical test
Bonfrer, Andre
;
Berndt, Ernst R.
;
Silk, Alvin J.
-
2006
Persistent link: https://www.econbiz.de/10003399867
Saved in:
45
Intermedia substitutability and market demand by national advertisers
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
-
2001
Persistent link: https://www.econbiz.de/10001630994
Saved in:
46
The emerging position of the internet as an advertising medium
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
- In:
Netnomics
3
(
2001
)
2
,
pp. 129-148
Persistent link: https://www.econbiz.de/10001604332
Saved in:
47
Knowledge spillovers and growth in the disagglomeration of the US advertising-agency industry
King, Charles
;
Silk, Alvin J.
;
Ketelhöhn, Niels
- In:
Journal of economics & management strategy : JEMS
12
(
2003
)
3
,
pp. 327-362
Persistent link: https://www.econbiz.de/10001786282
Saved in:
48
Knowledge spillovers and growth in the disagglomeration of the US advertising agency industry
King, Charles
;
Silk, Alvin J.
;
Ketelhöhn, Niels
-
2002
Persistent link: https://www.econbiz.de/10001764828
Saved in:
49
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
Saved in:
50
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
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