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Entwicklungslinien in Preistheorie und -management
Diller, Hermann - In: Marketing : ZFP ; journal of research and management 21 (1999) 1, pp. 39-60
Persistent link: https://www.econbiz.de/10006844089
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Forum - Preispsychologische Effekte der Währungsumstellung zum Euro. Theoretische Grundlagen und empirische Befunde
Diller, Hermann - In: Marketing : ZFP ; journal of research and management 20 (1998) 4, pp. 265-274
Persistent link: https://www.econbiz.de/10006845385
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Was leisten Kundenclubs? Ein Testbeispiel.
Diller, Hermann - In: Marketing : ZFP ; journal of research and management 19 (1997) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10006853338
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Kundenbindung als Marketingziel.
Diller, Hermann - In: Marketing : ZFP ; journal of research and management 18 (1996) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10006854373
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Abhandlungen - Marketinginnovativität — Konzeptionalisierung und Validierung einer strategischen Kernkompentenz im Konsumgüter-Marketing.
Beinert, Markus; Diller, Hermann - In: Marketing : ZFP ; journal of research and management 31 (2009) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10008225185
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MIR talks to Prof. Dr. Klaus L. Wübbenhorst, CEO, GfK SE : interviewed by Hermann Diller
Wübbenhorst, Klaus L.; Diller, Hermann - In: GfK marketing intelligence review (2009) 2, pp. 54-60
Persistent link: https://www.econbiz.de/10009893798
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MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann; Nota, Pieter - In: GfK marketing intelligence review 2 (2010) 1, pp. 54-60
Persistent link: https://www.econbiz.de/10009893804
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MIR talks to Hubertine Underberg-Ruder, President of the Board of Directors, Underberg AG
Underberg-Ruder, Hubertine; Diller, Hermann - In: GfK marketing intelligence review 3 (2011) 1, pp. 54-60
Persistent link: https://www.econbiz.de/10009893818
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MIR talks to Professor Hermann Simon
Simon, Hermann; Diller, Hermann - In: GfK marketing intelligence review (2009) 1, pp. 54-60
Persistent link: https://www.econbiz.de/10010005613
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European Pricing: Pricing Conditions in the European Common Market
Diller, Hermann; Bukhari, Imaan - In: European management journal : publ. twice a year for … 12 (1994) 2, pp. 163-170
Persistent link: https://www.econbiz.de/10006339527