Kundenbindung als Marketingziel.
| Year of publication: |
1996
|
|---|---|
| Authors: | Diller, Hermann |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 7173489. - Vol. 18.1996, 2, p. 81-94
|