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Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Bessau, Hubertus; Wittrock, Max - In: Erfolgsfaktor Emotionalisierung : wie Unternehmen die …, (pp. 73-86). 2010
Persistent link: https://www.econbiz.de/10008773260
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Mass Customization in der Reisebranche
Piller, Frank T.; Walcher, Dominik - In: Tourismus - Herausforderung - Zukunft, (pp. 453-472). 2007
Persistent link: https://www.econbiz.de/10003612646
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Technologies in support of mass customization strategy : exploring the linkages between e-commerce and knowledge management
Helms, Marilyn M.; Ahmadi, Mohammad; Jih, Wen Jang Kennedy - In: Computers in industry : an international journal 59 (2008) 4, pp. 351-363
Persistent link: https://www.econbiz.de/10003679178
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Personalisierte Angebote stärken die Kundenbeziehung
Piller, Frank T.; Müller, Melanie - 2007
Persistent link: https://www.econbiz.de/10003551985
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Using decision rules to achieve mass customization of airline services
Liou, James J. H.; Yen, Leon; Tzeng, Gwo-hshiung - In: European journal of operational research : EJOR 205 (2010) 3, pp. 680-686
Persistent link: https://www.econbiz.de/10003965381
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Reconfiguring product development process in auto industries for mass customisation
Shamsuzzoha, A. H. M.; Helo, Petri T. - In: International journal of productivity and quality … 4 (2009) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10003858511
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Cracking the code of mass customization
Salvador, Fabrizio; Martin de Holan, Pablo; Piller, Frank T. - In: MIT sloan management review 50 (2008/09) 3, pp. 71-78
Persistent link: https://www.econbiz.de/10003858640
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Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.; Daugherty, Terry - In: Journal of marketing communications 18 (2012) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
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Consumer confusion in internet-based mass customization : testing a network of antecedents and consequences
Matzler, Kurt; Stieger, Daniel; Füller, Johann - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10009306452
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The production of customs by means of customs
Krause, Ulrich - In: Keynes, Sraffa and the criticisms of neoclassical …, (pp. 170-178). 2011
Persistent link: https://www.econbiz.de/10009309568